Writing a SWOT analysis is no easy feat. But, it’s an unavoidably important task for business and management students. You may come across a wide slew of online. Thus, here are 23 common SWOT analysis mistakes you should avoid while writing this paper.
1.Vague data about the market
No matter what your topic is, the SWOT analysis should include some of the background details about the market and the brand in the beginning. Make sure you gather relevant data to write the SWOT analysis.
Research in a case study is an objective approach. That means you needn’t have to display your personal opinion about the topic.
You may get hold of the information in its raw form. So, you need to arrange the pieces of information in a logical order.
Sorting ideas and gathering information may distract you from the real work. So, stay focused throughout the case study writing process.
SWOT stands for strengths, weaknesses, opportunities and threats. And you should write it in the same order in your paper.
You don’t have to repeat any piece of information. Redundancy can bring down the quality of your SWOT analysis.
Inappropriate assumptions of strengths, weaknesses, opportunities and threats can land you in trouble. So, stay away from unrealistic ideas in the SWOT analysis.
8.No time frame
Remember, SWOT analysis is always considered credible if it is conducted in a specific time frame. Not doing so makes your study inaccurate.
9.Lack of quality benchmarks
Benchmarks in SWOT analysis helps readers measure how well your estimation ranks up. That way, it’s easier to predict the profits of the firm.
10.Inaccurate goal estimation
This mistake leads to inaccurate details in the strengths and opportunities sections in the SWOT analysis. So, be clear with the objectives.
11.Overestimation of strengths
It’s a general mistake to overestimate the strong points of the market. So, consult with your peers to get the right set of data.
12.Underestimating the weaknesses
At times, you may assume the weaknesses not to be strong enough. means you aren’t well prepared for contingencies.
Generalising the strengths and weaknesses can only affect the quality of your SWOT analysis. It leads to data inconsistencies and mistakes.
14. Lack of clarity
Set straightforward objectives before you start writing the SWOT analysis. It is less time-consuming that way.
15.No in-depth analysis
You should always cite the sources used in the analysis. Check the format followed by your university.
16.Not customising data
You should treat each SWOT analysis as a separate entity. Adapt to the market scenario as per your topic.
Avoid contradictions as much as possible. Contradictory statements do not let you have a definitive conclusion.
18. No PESTLE analysis
Include this section even if not asked to. Highlight the political, economic, social, technological, legal and environmental factors.
Your SWOT analysis should be 100% error-free. Get it checked by a grammatical checker before final submission.
Even 1% of plagiarism can have a severe impact on your paper. So, cite the sources or use a plagiarism checker tool.
21.No input from others
Consider other relevant contributions in your field while writing the SWOT analysis.
22.Too narrow of a focus
An ideal SWOT analysis shouldn’t have a focus that’s too broad or too narrow.
23.Performing an analysis once
Make it a point to perform the analyses at least twice before using the data in your paper.
Stay away from these mistakes and score good grades in your SWOT analysis.